Marketing Research: A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
(STEP 3) Below is a list of colleges, universities, and technical
training schools specializing in Marketing Research. Select
from this list to view a school profile, including student population
statistics, campus features, degree specializations, and vital contact